The Rugby Man

A wanderlust-evoking website for sports & rugby tour organisers

Website Design

Copywriting

Branding

Website Design

Copywriting

Branding

The Rugby Man

Balancing boldness and minimalism

The Rugby Man approached us to rebrand their existing website and give it a modern look. Their old website was full of great content, but its outdated design and limited SEO optimisation were not letting it provide value to their customers.

We redesigned The Rugby Man’s website and optimised their long-form content for readability and SEO. By pairing the bold brand colours with a minimalist design, we created a sleek modern website fit for the travel industry.

The Rugby Man

Balancing boldness and minimalism

The Rugby Man approached us to rebrand their existing website and give it a modern look. Their old website was full of great content, but its outdated design and limited SEO optimisation were not letting it provide value to their customers.

We redesigned The Rugby Man’s website and optimised their long-form content for readability and SEO. By pairing the bold brand colours with a minimalist design, we created a sleek modern website fit for the travel industry.

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The Rugby Man

A digital redesign inspired by print

When The Rugby Man came to us, they wanted to translate the feeling of browsing through an in-flight magazine to their digital space. To achieve this, we designed modules with an even split between imagery and text. 

The website makes use of these modules consistently to highlight locations and tell stories in the side-by-side format often used by magazines. The Rugby Man’s bold signature colour is balanced by the beautiful photographs of tour locations and helps the brand shine throughout the website.